Glossary Terms

A method of comparing two different versions of a webpage, email, or ad by randomly showing each version to a subset of the audience to identify […]

Refers to the portion of a webpage visible without scrolling. Content here is considered prime real estate because it grabs user attention immediately.

Additional pieces of information, such as phone numbers, location, or extra links, added to a PPC ad to increase its visibility and click-through potential.

A score used by Google Ads to determine the position of a pay-per-click ad. It is calculated based on bid amount, ad quality, and expected impact […]

A strategy that involves showing ads to users who have previously interacted with your website or app. Retargeting aims to re-engage users and encourage them to […]

A performance-based marketing model where individuals or companies (affiliates) earn commissions for promoting another company’s products or services and driving sales through referral links.

Short for “alternative text,” it is a written description of an image used in HTML. Alt text improves web accessibility for visually impaired users and helps […]

Tools and processes used to measure and analyze data from websites, apps, and marketing campaigns to track performance, user behavior, and ROI, enabling data-driven decision-making.

The clickable text in a hyperlink, often highlighted in blue and underlined. It provides context to users and search engines about the linked content.