OTT & Connected TV Services
Boost your brand's reach with our OTT & Connected TV Services. We help you leverage the power of digital streaming platforms to target and engage a wider audience. Our team creates tailored ad campaigns for platforms like Roku, Amazon Fire TV, and smart TVs, ensuring your message stands out. Increase visibility, drive conversions, and stay ahead of the competition in the rapidly evolving digital landscape with our expert services.
CTV vs OTT Advertising
Understanding CTV and OTT advertising is crucial for targeting today’s digital-savvy audience. CTV (Connected TV) ads are shown on devices like smart TVs and gaming consoles, delivering targeted ads to viewers in a TV-like experience. OTT (Over-The-Top) advertising reaches audiences through streaming services on any device, including smartphones, tablets, and computers. Both methods allow for precise audience targeting and measurable results, maximizing your ad spend's effectiveness.
Why CTV/OTT is Important for Your Business
CTV and OTT advertising are powerful methods for broadening your advertising reach. They enable targeted ad campaigns that reach a wider, more engaged audience. You can increase brand awareness and drive customer engagement by delivering personalized content across multiple platforms. These advertising methods provide measurable results, ensuring your ad spend is efficient and effective. Harness the power of CTV and OTT to expand your reach, attract new customers, and boost your revenue with the experts at POMOROI.
Targeting Options?
Our CTV and OTT advertising services offer precise targeting options, including demographic, geographic, and behavioral targeting. Reach your ideal audience with advanced data analytics, allowing you to deliver personalized ads based on viewer interests, viewing habits, and device usage. With our guidance, you’ll be able to maximize the effectiveness of your campaign and ensure that your dollar goes the distance by reaching the right people.
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Performance Analytics
One of the benefits of OTT and CTV advertising is that seeing performance analytics is easy and convenient. We’ll be able to use the insights we regularly receive to review your campaign as it progresses and make changes as needed. This way, your campaign will have the tools it needs to succeed!
Types of CTV Advertising
In-stream
In-stream ads play before, during, or after video content on connected TV. These ads are seamlessly integrated into the viewing experience, ensuring higher engagement and viewer attention.
Interactive Pre-roll/Mid-roll
Interactive pre-roll and mid-roll ads allow viewers to engage with the ad content directly. This interaction can include clickable elements, polls, or additional options, making the ad experience more immersive and engaging.
QR Codes
QR code ads are displayed on-screen, enabling viewers to scan the code with their mobile devices. This drives immediate interaction, leading to increased engagement and higher conversion rates by offering easy access to additional content or promotions.
Examples of OTT Channels
OTT channels, such as Netflix, Hulu, and Amazon Prime Video, offer extensive marketing opportunities. These platforms allow businesses to reach specific audiences with targeted ads, increasing relevance and engagement. Utilizing OTT channels enhances brand visibility and ensures your message is delivered to the right viewers on their preferred streaming service.
Why Choose POMOROI for OTT/CTV Services
Collaborative Approach
Collaboration helps a brand reach new heights, whether it's through OTT and CTV advertising or any other form. POMOROI promotes collaboration between teams as well as with you to ensure the final product is nothing less than stellar.
In-House Specialist
We have a member of our team who specializes in CTV and OTT advertising, ensuring that your campaign has an expert touch to it. This way, you’ll reach as many relevant customers as possible and maximize your return on investment.
Transparent Reporting
At POMOROI, we are committed to being transparent with our clients and provide regular reporting to show them how their campaigns are going. If it’s not quite where you’d like, just talk to us and we’d be happy to go over it to find ways to make it meet and exceed your expectations.
Automation Technology
With our automated technology, your campaign will always be on top of its game and ready to reach viewers at the right time. You won’t have to worry about being too busy to make an adjustment or to put your plan into action - it’ll just happen! This way, you can focus on the things that matter in your day-to-day operations and leave the rest to us.
Take your advertising to the next level with POMOROI. Contact us today to schedule an appointment!
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