Glossary Terms

Traffic generated through paid advertisements on search engines like Google Ads, appearing at the top or bottom of search results.

An advertising model where advertisers pay a fee each time their ad is clicked, driving traffic to their website.

Customizing marketing messages and experiences to individual users based on data, such as purchase history or preferences.

Paid advertisements on Pinterest, used to promote products and services to visually-driven audiences.

A snippet of tracking code used to gather data about user activity on a website for ad retargeting and campaign optimization.

Audio-based content shared online, often used to build brand authority, educate audiences, and promote products.

A metric in Google Ads that measures the relevance and quality of your ads, keywords, and landing pages, affecting ad rank and CPC.

A term or phrase typed into a search engine by users to find information, products, or services.

A strategy to show ads to users who previously interacted with your site, aiming to re-engage and convert them.