Glossary Terms

A web design approach ensuring that websites adapt seamlessly to different screen sizes and devices.

A period of user activity on a website, from the moment they enter until they leave or stay inactive for a specific duration.

A metric comparing your brand’s visibility to competitors within a specific channel or market.

User-generated content, testimonials, reviews, or endorsements that build trust and credibility for a brand.

A specific group of people a marketing campaign is designed to reach, based on demographics, interests, or behavior.

The total number of visitors to a website, which can come from various sources, including organic, paid, and referral.

A metric that measures the trustworthiness of a site based on the quality of its backlinks.

An individual who visits a website within a specific time period, counted only once regardless of the number of visits.

The web address of a specific page or resource on the internet, such as “www.example.com.”