Glossary Terms

The use of videos to promote and explain products or services, engaging users through platforms like YouTube, social media, and websites.

Content that spreads rapidly online through shares, likes, and comments, typically due to its entertaining, emotional, or relatable nature.

An online seminar or presentation that engages participants in real time, often used for lead generation and thought leadership.

An automated sequence of steps or tasks to streamline marketing operations, such as sending follow-up emails or assigning leads.

A measure of return on investment (ROI) in advertising, calculated by dividing the total revenue generated by the cost of the campaign

Paid video advertisements displayed on YouTube to increase visibility, engagement, and conversions for businesses