Glossary Terms

A framework for assigning credit to different marketing touchpoints (such as ads, emails, or social media) throughout the customer journey to evaluate their impact on conversion.

A hyperlink from an external website to your site. Backlinks are a crucial SEO factor because they signal to search engines that your content is valuable […]

A rectangular image or interactive ad placed on websites to promote a product or service. These ads are part of display advertising and are designed to […]

The practice of creating written content, often in the form of articles, to educate, inform, or entertain a target audience while improving SEO and driving website […]

The percentage of website visitors who leave after viewing only one page without taking further action, such as clicking a link or filling out a form. […]

The degree to which a brand is recognized by potential customers. High brand awareness often translates to increased trust and market share.

Content created by a company to subtly promote its brand, often through storytelling or value-driven material, rather than directly advertising products or services.

The process of strategically allocating marketing budgets to achieve the highest possible ROI by focusing on high-performing channels and campaigns.

A detailed, semi-fictional representation of an ideal customer based on market research and real data. It includes demographics, preferences, behaviors, and pain points.