Glossary Terms

A strategy that aims to generate excitement, word-of-mouth, and social sharing about a product or service through creative campaigns or viral content.

A prompt in marketing materials encouraging users to take a specific action, such as “Sign Up Now,” “Buy Today,” or “Learn More.” Effective CTAs are clear, […]

A coordinated series of marketing activities and advertisements designed to achieve specific goals, such as increasing sales, building brand awareness, or promoting an event.

An HTML tag used to indicate the preferred version of a webpage when duplicate or similar content exists on multiple URLs. It helps prevent duplicate content […]

A computer program that uses artificial intelligence (AI) to simulate human conversation. Chatbots are commonly used for customer service, answering FAQs, and automating interactions on websites.

The percentage of people who click on a link, ad, or email out of the total number of people who view it. It’s calculated as (Clicks […]

A tool for planning and scheduling the creation, publication, and promotion of content across various platforms. It ensures consistency and aligns with marketing goals.

The act of finding, organizing, and sharing relevant content from other sources with your audience to establish authority and provide value without creating original material.

A strategic approach to creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer actions.