Glossary Terms

A measurable action that a user takes in response to marketing efforts, such as making a purchase, signing up for a newsletter, or downloading an ebook.

The process of improving a website or landing page to increase the percentage of visitors who complete a desired action, such as filling out a form […]

A small text file stored on a user’s browser by a website to track user behavior, preferences, and sessions. Cookies are commonly used in analytics and […]

The amount advertisers pay each time a user clicks on their ad. CPC is a key metric in pay-per-click (PPC) advertising campaigns and determines cost efficiency.

The cost of 1,000 ad impressions in online advertising. It’s often used for campaigns focused on brand awareness rather than direct clicks.

The series of interactions a potential customer has with a brand from initial awareness to final purchase and beyond. Mapping the journey helps optimize touchpoints for […]

A visual interface that displays key metrics and performance data in an easily digestible format. Marketing dashboards help track the effectiveness of campaigns and strategies in […]

Marketing strategies based on analyzing large datasets to understand customer behavior, predict trends, and optimize campaigns for better performance.

A comprehensive approach to creating interest in a product or service, often through a mix of inbound and outbound marketing tactics, to build a pipeline of […]