Glossary Terms

Visual advertisements that appear on websites, apps, or social media platforms in the form of banners, images, or videos. They aim to capture attention and drive […]

A search engine ranking score developed by Moz that predicts a website’s ability to rank on search engine results pages (SERPs). Higher scores indicate greater ranking […]

A series of automated emails or messages sent over a period to nurture leads, educate customers, or guide them through the sales funnel.

Content that appears in more than one location online, either on the same website or across different sites. Search engines may penalize websites for duplicate content […]

Website or email content that changes automatically based on user behavior, preferences, or demographics. It creates a personalized experience to improve engagement.

A digital book used as a lead generation tool in marketing. It provides valuable, in-depth information to audiences in exchange for their contact details.

The use of software to schedule and send emails automatically based on predefined triggers, such as user actions or time-based sequences, to nurture leads or engage […]

A metric used to measure the level of interaction a piece of content or campaign receives. Common interactions include likes, shares, comments, and clicks.

Content that remains relevant and valuable over time, often answering timeless questions or providing foundational knowledge.