Glossary Terms

The percentage of users who leave a website from a specific page after visiting at least one other page. It helps identify pages that may be […]

A tracking code placed on a website to collect data about user behavior for Facebook ad targeting, optimization, and performance analysis

A business model where basic services or products are offered for free, with premium features or upgrades available for a fee.

A visual representation of the stages a customer goes through from awareness to conversion, typically broken into awareness, consideration, decision, and retention phases.

The practice of delivering content or advertisements based on a user’s geographical location, using GPS, IP address, or other location-detection methods.

A free tool provided by Google to track and report website traffic, user behavior, and campaign performance.

A platform that allows businesses to manage their online presence on Google Search and Maps, including reviews, contact details, and hours of operation.  

Writing and publishing articles on another website to gain exposure, backlinks, and authority in your niche.

A keyword or phrase preceded by the “#” symbol, used on social media to categorize content and make it discoverable by users searching for the topic.