Glossary Terms

A visual representation of user behavior on a webpage, showing areas of high interaction, such as clicks, scrolls, or hovers, using color-coded overlays.

An HTML tag that signals to search engines the language and regional targeting of a webpage, essential for international SEO.

The number of times an ad or piece of content is displayed to users, regardless of whether it is clicked or interacted with.

A strategy that attracts potential customers by creating valuable content and experiences tailored to their needs, rather than interruptive advertising.

Collaborating with individuals who have a large and engaged audience in your target market to promote products or services.

A visual representation of information or data designed to convey complex ideas quickly and engagingly

A hyperlink on a webpage that points to another page within the same website, helping to improve navigation and distribute SEO value.

A programming language that enables interactive elements on websites, such as animations, forms, and dynamic content.

A measurable value that indicates how effectively an individual or team is achieving specific business objectives.