Glossary Terms

A word or phrase that users type into search engines, targeted by marketers to optimize content for search rankings and ad relevance.

The overuse of keywords in content or meta tags to manipulate search engine rankings, often penalized by search algorithms.

A standalone webpage designed for a specific marketing campaign, created to encourage a single call-to-action, such as signing up or making a purchase.

A potential customer who has expressed interest in a product or service, often by providing contact information through a form.

The process of attracting and converting prospects into leads, often using tactics like gated content, email marketing, and social media campaigns.

The practice of acquiring backlinks from other websites to improve a site’s domain authority and search engine ranking.

Optimization strategies to improve visibility for location-based searches, often focusing on Google Maps, GMB, and local keywords.

Specific, low-competition keyword phrases that target niche audiences and are more likely to convert than broad terms.

The use of software to automate repetitive marketing tasks, such as sending emails, segmenting audiences, and managing social media.