Glossary Terms

A brief description of a webpage (usually 155–160 characters) shown in search engine results to summarize content and encourage clicks.

Adjusting website design and functionality to ensure a seamless user experience on mobile devices.

Engaging with customers through multiple platforms (e.g., email, social media, and PPC) to create an integrated brand experience.

Ads designed to blend seamlessly with the platform’s content, appearing less intrusive while still promoting a product or service.  

Targeting a specific and well-defined segment of the market with tailored products or messages.

SEO activities performed outside your website, such as link building, influencer outreach, and social media engagement, to improve rankings.

SEO techniques applied directly on your website, such as optimizing meta tags, headers, images, and content.

The percentage of email recipients who open an email, indicating the effectiveness of the subject line and sender reputation.

Unpaid traffic from search engines, resulting from high-quality content and effective SEO.