Connect with Your Audience Through Engaging OTT & CTV Advertising

OTT & Connected TV Services

Boost your brand's reach with our OTT & Connected TV Services. We help you leverage the power of digital streaming platforms to target and engage a wider audience. Our team creates tailored ad campaigns for platforms like Roku, Amazon Fire TV, and smart TVs, ensuring your message stands out. Increase visibility, drive conversions, and stay ahead of the competition in the rapidly evolving digital landscape with our expert services.

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CTV vs OTT Advertising

Understanding CTV and OTT advertising is crucial for targeting today’s digital-savvy audience. CTV (Connected TV) ads are shown on devices like smart TVs and gaming consoles, delivering targeted ads to viewers in a TV-like experience. OTT (Over-The-Top) advertising reaches audiences through streaming services on any device, including smartphones, tablets, and computers. Both methods allow for precise audience targeting and measurable results, maximizing your ad spend's effectiveness.

Why CTV/OTT is Important for Your Business

CTV and OTT advertising are powerful methods for broadening your advertising reach. They enable targeted ad campaigns that reach a wider, more engaged audience. You can increase brand awareness and drive customer engagement by delivering personalized content across multiple platforms. These advertising methods provide measurable results, ensuring your ad spend is efficient and effective. Harness the power of CTV and OTT to expand your reach, attract new customers, and boost your revenue with the experts at POMOROI.

Targeting Options?

Our CTV and OTT advertising services offer precise targeting options, including demographic, geographic, and behavioral targeting. Reach your ideal audience with advanced data analytics, allowing you to deliver personalized ads based on viewer interests, viewing habits, and device usage. With our guidance, you’ll be able to maximize the effectiveness of your campaign and ensure that your dollar goes the distance by reaching the right people.

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Performance Analytics

One of the benefits of OTT and CTV advertising is that seeing performance analytics is easy and convenient. We’ll be able to use the insights we regularly receive to review your campaign as it progresses and make changes as needed. This way, your campaign will have the tools it needs to succeed!

Types of CTV Advertising

In-stream

In-stream ads play before, during, or after video content on connected TV. These ads are seamlessly integrated into the viewing experience, ensuring higher engagement and viewer attention.

Interactive Pre-roll/Mid-roll

Interactive pre-roll and mid-roll ads allow viewers to engage with the ad content directly. This interaction can include clickable elements, polls, or additional options, making the ad experience more immersive and engaging.

QR Codes

QR code ads are displayed on-screen, enabling viewers to scan the code with their mobile devices. This drives immediate interaction, leading to increased engagement and higher conversion rates by offering easy access to additional content or promotions.

Examples of OTT Channels

OTT channels, such as Netflix, Hulu, and Amazon Prime Video, offer extensive marketing opportunities. These platforms allow businesses to reach specific audiences with targeted ads, increasing relevance and engagement. Utilizing OTT channels enhances brand visibility and ensures your message is delivered to the right viewers on their preferred streaming service.

Why Choose POMOROI for OTT/CTV Services

Collaborative Approach

Collaboration helps a brand reach new heights, whether it's through OTT and CTV advertising or any other form. POMOROI promotes collaboration between teams as well as with you to ensure the final product is nothing less than stellar.

In-House Specialist

We have a member of our team who specializes in CTV and OTT advertising, ensuring that your campaign has an expert touch to it. This way, you’ll reach as many relevant customers as possible and maximize your return on investment.

Transparent Reporting

At POMOROI, we are committed to being transparent with our clients and provide regular reporting to show them how their campaigns are going. If it’s not quite where you’d like, just talk to us and we’d be happy to go over it to find ways to make it meet and exceed your expectations.

Automation Technology

With our automated technology, your campaign will always be on top of its game and ready to reach viewers at the right time. You won’t have to worry about being too busy to make an adjustment or to put your plan into action - it’ll just happen! This way, you can focus on the things that matter in your day-to-day operations and leave the rest to us.

OTT/CTV FAQs

1What is the difference between OTT and CTV?

OTT refers to content delivered over the internet, bypassing traditional cable or satellite. CTV refers to the devices used to stream OTT content, like smart TVs or streaming devices.

2How do OTT/CTV ads work?

OTT/CTV ads are streamed during programming viewed on connected devices. They are targeted based on user data and viewing preferences.

3What are the benefits of advertising on OTT/CTV platforms?

OTT/CTV ads offer precise targeting, high engagement rates, and the ability to reach cord-cutters who no longer watch traditional TV.

4How can I measure the effectiveness of OTT/CTV ads?

Metrics include impressions, reach, frequency, and completion rates. Advanced tracking can show user actions after viewing an ad.

5Do viewers need to subscribe to a service to see OTT/CTV ads?

Some platforms are subscription-based without ads (e.g., Netflix), while others are free or lower-cost but ad-supported (e.g., Hulu, Roku).

6Can OTT/CTV ads be skipped?

Typically, OTT/CTV ads are unskippable, ensuring full viewer engagement.

7What is the cost of running OTT/CTV ads?

Costs vary based on factors like target audience, ad format, and platform. Ads are often bought on a CPM (cost per thousand impressions) basis.

8How does OTT/CTV compare to traditional TV advertising?

OTT/CTV offers more precise targeting, real-time data, and the ability to reach audiences who have shifted away from traditional TV.